Sunny Verma

Sunny Verma
Born	28 August 1988, Azamgarh, Uttar Pradesh, India
Nationality	Indian
Occupation	Businessman, Entrepreneur
Years active	2010–present
Education	MBA (Marketing) – D. Mendeleev University of Chemical Technology of Russia
Known for	Managing Director of Izusa Diamond Jewellery Private Limited
Spouse	Sonam Verma
Children	Shaurya Verma, Shanvi Verma
Residence	Delhi, India
Website	[[1](https://izusa.co.in) izusa.co.in]

Sunny Verma (born 28 August 1988), also known as Dr. Sunny Verma, is an Indian businessman and entrepreneur. He is the Managing Director of Izusa Diamond Jewellery Private Limited, an Indian diamond jewellery brand focused on making certified diamond jewellery accessible to middle-income consumers across India.

Early life and education

Sunny Verma was born and raised in Azamgarh, Uttar Pradesh. Growing up in a small-town environment, he developed an early interest in business and entrepreneurship, influenced by discipline, perseverance, and long-term planning.

He completed his schooling at Shibli National Inter College, Azamgarh. Sunny later pursued a Master of Business Administration (MBA) in Marketing from the D. Mendeleev University of Chemical Technology of Russia. During his time abroad, he gained international exposure and became proficient in Hindi, English, and Russian.

Career

After completing his education in Russia, Sunny Verma returned to India to modernise and expand his family’s traditional jewellery business. He founded Izusa Diamond Jewellery Private Limited with the objective of addressing affordability and accessibility gaps in the Indian diamond jewellery market.

Izusa operates with the brand philosophy: “Humara Sapna Hai, Har Koi Pehan Sake Heera Apna”. Under Sunny Verma’s leadership, the company established an extensive dealer and distributor network across India.

In addition to jewellery, Sunny Verma announced the launch of a premium fragrance line titled Izusa Diamond OUD, positioned as a luxury extension of the Izusa brand.

Izusa Diamond Jewellery

Izusa Diamond Jewellery was launched in 2018 and focuses on affordable diamond ownership, contemporary design, and wide geographic accessibility.

Brand growth and expansion

Founded in Azamgarh, Izusa expanded its operations to cities including Lucknow and Noida, and later entered international markets such as Dubai. The brand reports over 500 active outlets and partners across India, with international presence in Sri Lanka, Russia, and Nepal.

Products and certification

Izusa’s product portfolio includes solitaires, pendants, and contemporary diamond jewellery. The company states that its jewellery is IGI-certified and BIS hallmarked, with entry-level products starting at ₹4,999.

Collections and events

The brand regularly launches new collections, including the Shaurya Collection, which was unveiled at an event attended by Bollywood actor Sonu Sood.

Customer policies

Izusa offers customer-focused policies, including:

• 7-day free exchange
• Exchange value up to 95%
• Cash buyback up to 90%
• Free resizing and small stone replacement
• In-store customisation services

Franchise and business models

Izusa operates multiple franchise and business entry models, including:

• Start to Success – ₹1,00,000
• Izusa Point – ₹2,11,000
• Business Entry – ₹3,21,000

Awards and recognition

Sunny Verma has received multiple awards for his contributions to the jewellery and business sectors, with recognition from media platforms such as Zee News and News Nation.

He received the Most Promising Diamond Jewellery Award at a ceremony held at Bharat Mandapam, New Delhi, presented by Union Minister Nitin Gadkari. He has also been awarded an honorary doctorate and the Real Hero Award.

Social initiatives

Sunny Verma established the Izusa Foundation, which undertakes social initiatives related to youth empowerment, community development, and COVID-19 relief efforts.

Personal life

Sunny Verma is the son of Prakash Seth and Kiran Verma. He married Sonam Verma on 4 July 2014 in Mau, Uttar Pradesh. He resides in Delhi while his extended family continues to live in Azamgarh.

External links

• Official website
• Sunny Verma on Instagram
• Sunny Verma on LinkedIn

References

• Filmy Charcha – Sunny Verma Biography
• TV9 Hindi – Izusa Start to Succeed Model
• From Dreams to Diamonds! Izusa Incredible Biography on News Nation
• NDTV Rajasthan – Izusa Diamond Business Model
• Navbharat Times – Sunny Verma Honoured
• APN News – Izusa Affordable Diamonds
• UP18 News – Transformation of Izusa Diamond
• UNI India – Sunny Verma Story
• Prabhat Khabar – Padma Shri Nomination
• Loktej English – Neha Dhupia Awards Sunny Verma
• Republic Bharat – Honorary Doctorate & Real Hero Award
• Zee5 – Sonu Sood Launches Shaurya Collection
• Times of India – Shaurya Collection Launch
• ANI News – Shaurya Collection Launch
• First India – Sunny Verma Honoured
• Dainik Bhaskar UP – Izusa Diamond Fulfills Dreams
• HR Breaking News – Diamond Business Opportunity
• Filmy Charcha – Sunny Verma Biography
• Free Press Journal – Izusa Diamond Feature
• The Blunt Times – Izusa Diamond Brand
• ABP Live – Affordable Diamonds by Sunny Verma
• News Nation – Izusa Franchise Opportunity
• Zee Business Hindi – Izusa Franchise Model
• Punjab Kesari – Affordable Diamonds
• Bhaskar Hindi – 1500 Days Celebration Event
• Dainik Hit News – Izusa Diamond Coverage
• DNA Hindi – Business Opportunity with Izusa
• TV9 Hindi – 7-Day Free Exchange Offer
• Punjab Kesari – Izusa Wins Hearts
• Loktej – Izusa Buyer Offer