SmartValue Limited

SmartValue Limited
Type	Private
Industry	Direct selling, FMCG, Health & Wellness
Founded	2006
Headquarters	India
Area served	India
Key people	S. Krishnamourthy (Managing Director)
Products	Health & wellness products, personal care, home care, agriculture products, lifestyle goods, educational books & DVDs
Services	Direct selling, distribution network
Certifications	ISO 9001:2015
Website	http://smartvalue.biz/

SmartValue Limited is an Indian direct selling company engaged in the distribution of value-for-money products across multiple consumer segments, including health and wellness, personal and beauty care, home care, lifestyle, agriculture, and educational products. Established with the vision of delivering affordable, high-quality products while creating sustainable income opportunities, the company has grown into one of India’s prominent direct selling organizations.

Operating through an extensive nationwide network, SmartValue serves both urban and rural markets and is recognized for its emphasis on entrepreneurship, health awareness, and skill development. As of the mid-2020s, the company has completed nearly two decades of operations in India.

History

SmartValue Limited was founded in 2006 with the objective of making quality products accessible at affordable prices through a direct selling model. Since its inception, the company has focused on building a robust distribution ecosystem supported by independent associates and entrepreneurs.

Over the years, SmartValue expanded its product portfolio and geographic footprint, gradually establishing itself as a trusted household name. Entering its 19th year of operations, the company continues to strengthen its legacy of trust, innovation, and empowerment, aligning its growth with social awareness and sustainable living practices.

Business model

SmartValue operates on a direct selling business model, enabling independent associates to distribute products directly to consumers. This model supports entrepreneurship by creating income opportunities, particularly for youth and first-time business aspirants.

The company emphasizes:

• Value-for-money pricing
• Consistent product quality
• Ethical business practices
• Skill development through training and educational resources

Product portfolio

SmartValue offers a diversified portfolio of more than 100 products designed to meet everyday consumer needs. Its key product segments include:

• Health & Wellness – Nutritional supplements, multivitamins, health juices
• Personal Care – Skin, hair, and body care products
• Beauty & Cosmetics – Makeup, grooming, and color cosmetics
• Home Care – Detergents, disinfectants, and cleaning solutions
• Agro Care – Organic agriculture and farming-related products
• Food & Beverages – Protein powders, health drinks, energy supplements
• Lifestyle Products – Daily-use lifestyle and utility products
• Ayurvedic & Herbal – Traditional wellness products based on Ayurveda
• Special Care Products – Targeted solutions for pain relief, diabetic care, and other specific needs
• Education – Educational books and DVDs aimed at personality development and communication skills

Geographical presence

SmartValue has established a pan-India presence, reaching across almost every region of the country, from Jammu and Kashmir in the north to Gujarat in the west and Arunachal Pradesh in the east.

To support its large-scale distribution network, the company operates multiple strategically located mother warehouses, including facilities in:

• Delhi
• Kolkata
• Assam
• Guwahati
• Nagpur

Leadership

The company is led by Mr. S. Krishnamourthy, Managing Director of SmartValue Limited. Under his leadership, SmartValue has expanded its product offerings, strengthened its distribution network, and reinforced its commitment to ethical direct selling practices.

Corporate philosophy

SmartValue positions itself as more than a commercial enterprise, describing its mission as transforming “Citizens into Smartizens & Healthizens.” The company’s core commitments include:

• Delivering high-quality, affordable products
• Promoting health awareness and wellness
• Encouraging IT and skill-based education
• Supporting sustainable lifestyle practices
• Building a reputed institution that adds value across generations

Awards and recognitions

SmartValue Limited has received several national and industry recognitions, including:

• Dynergic Award 2025 – India’s Most Trusted Wellness Company of the Year
• Pride of Bharat Award 2024
• Aatma-Nirbhar Bharat Award 2021
• World’s Greatest Brands 2017–2018
• India’s 5000 Best MSME Award 2019
• Covid Warriors Award 2020
• Make in India Emerging Leader 2020
• India’s Signature Brands 2020
• GHP Fitness & Nutrition Award
• MSMECII Greentech Asia Awards 2020

Records

SmartValue Limited has been recognized by the Indian Book of Records for large-scale public awareness initiatives:

• World’s Largest Helmet with Humans (December 2018)
• Save Water, Save Yourself Campaign

Corporate social responsibility

SmartValue has undertaken various community-oriented initiatives across India, including:

• Beti Bachao Beti Padhao awareness campaigns
• Blood donation camps
• Free health check-up camps
• Road safety awareness programs
• Tree plantation drives
• Educational support for underprivileged children

See also

• Direct selling
• Multi-level marketing
• Health and wellness industry in India

External links

• Official website