Basharat Abbas

Basharat Abbas
Born	25 December 1985, Anantnag, Jammu and Kashmir, India
Nationality	Indian
Occupation	Entrepreneur
Years active	2011–present
Education	B.Sc. in Biotechnology – Brindavan College, Bangalore University PGDM – Kirloskar Institute of Management
Known for	Founder & CEO of Enthusionz
Awards	Lifetime Achievement Award – IFA (2018) India’s “40 Under 40” top entrepreneurs (2024)
Residence	Bangalore, India
Website	Enthusionz.com

Basharat Abbas (born 25 Dec 1985) is an Indian entrepreneur, start-up mentor, and speaker. He is the founder and chief executive officer (CEO) of Enthusionz, a marketing and digital communications agency headquartered in Bangalore, India. Basharat has been the brand architect for more than 350 brands worldwide—guiding them through the complexities of strategy, and storytelling in a fast-changing digital landscape. He is also known for his long-standing association with Pinkathon, India’s largest women’s wellness movement by bollywood actor and fitness icon Milind Soman, where he has overseen social and brand strategy since its inception.

In 2018, he was awarded a Lifetime Achievement Award by IFA and recently was recognised among India’s “40 Under 40” top entrepreneurs (2024).

Early life and education

Basharat was born in Anantnag, Jammu and Kashmir, into a family dedicated to education. Both of his parents were teachers, and he is the youngest among three siblings—his elder sisters being a doctor and a scientist, respectively.

Demonstrating a passion for research from a young age, one of his innovations, a device to generate electricity from weeds, was selected for the National Register of Grassroot Innovations by the National Innovation Foundation, and he had the opportunity to meet India’s ex President and renowned Scientist Dr. A. P. J. Abdul Kalam

He completed his schooling at IMI in Anantnag, pursued a B.Sc. in Biotechnology from Bangalore University through Brindavan College, and later earned a Post Graduate Diploma in Management (PGDM) from the Kirloskar Institute of Management. At Kirloskar, he founded the institute’s first Brand Club and became known among peers as the "Brand Man" for his focus on branding.

Career

In 2011, Basharat founded Enthusionz, a full-service marketing and brand communications agency with a focus on the evolving digital landscape. Driven by a vision to build enduring brands through a value-centric, brand-first approach, he chose to bootstrap the venture—anchored in his belief that true entrepreneurship is rooted in ownership, integrity, and sustainable value creation.

Under his leadership, Enthusionz has helped digitalise over 350 brands across sectors such as healthcare, education, fintech, consumer goods, real estate, and social impact. The agency is recognised for its hybrid model that bridges traditional advertising principles with contemporary digital strategies. It has collaborated with a wide range of organizations including Idea, Herbalife, LenDenClub, Columbia Asia, Kirloskar, Quest Global, Pinkathon, and Peps. Its average client relationship spans 4 to 5 years—an uncommon benchmark in the digital services industry, underscoring the firm’s focus on long-term value and partnership.

Basharat has played a significant role in shaping Pinkathon, India’s largest women’s wellness movement founded by actor and fitness advocate Milind Soman. Since its inception, he has led the brand and digital strategy, helping to position Pinkathon as a community-driven platform for women’s fitness and empowerment.

Throughout his entrepreneurial journey, Basharat has advocated for ethical entrepreneurship throughout his journey, opting not to work with industries like alcohol and tobacco. He is also known for integrating artificial intelligence into business processes while maintaining the irreplaceable role of human creativity and judgment.In recognition of his contributions to brand building, Basharat has been consistently acknowledged by clients and peers across industries for his strategic vision and long-term impact on their brand journeys.

Speaking and Thought Leadership

Basharat is a sought-after speaker at different advertising and branding summits, entrepreneurship forums, and academic institutions. In one of the convocation addresses he introduced his leadership framework: The 3 P’s of Life – Purpose, Passion, and Persistence

Personal life

Basharat Abass currently resides in Bangalore, India. In addition to his professional pursuits, he is a nature person, trekker and advocate for youth innovation, and entrepreneurship.

External links

• Official website
• Basharat Abbas on Instagram
• Basharat Abbas on Facebook
• Basharat Abbas on LinkedIn
• Basharat Abbas on Twitter