OTO Cabs
OTO India Pvt Ltd | |
Type | Private |
Industry | Transportation / Urban Mobility |
Founded | 1 January 2025 |
Founder | Lucky Gupta |
Headquarters | Noida, Uttar Pradesh, India |
Key People | Lucky Gupta (CEO and Co-founder) |
Products | App-based cab service, Driver subscription model |
Website | otocabs.com |

OTO INDIA PVT LTD, operating as OTO Cabs, is an Indian private ride-hailing company headquartered in Noida, Uttar Pradesh. Founded in January 2025 by Indian businessman Lucky Gupta, the company operates on a zero-commission, subscription-based model aimed at empowering drivers and enhancing rider safety. It serves as a disruptive alternative to traditional platforms like Ola and Uber.
History
OTO Cabs was founded in January 2025 by Indian businessman Lucky Gupta, a young entrepreneur from Noida, who envisioned a fairer system for both riders and drivers. Disheartened by high commission models and inadequate safety measures in the existing cab ecosystem, he introduced OTO Cabs with a subscription-based model and enhanced safety features.
Key Milestones
- January 2025: Company founded in Noida
- March 2025: Pilot run launched in Delhi NCR
- June 2025: Expansion plans initiated across Tier 1 and Tier 2 cities
Business Model
OTO Cabs operates on a zero-commission subscription model where drivers pay a fixed fee rather than a percentage of their earnings. The platform emphasizes driver autonomy, fair earnings, and advanced rider safety mechanisms, especially for women and senior citizens.
Services
The core services offered by OTO Cabs include:
- App-based ride-hailing
- Driver-centric subscription model
- Real-time ride monitoring
- Enhanced safety features including driver verification and tracking
Mission and Vision
- Mission: To redefine ride-hailing with fairness, safety, and reliability.
- Vision: To create India's most trusted and driver-empowered mobility platform.
Market and Operations
OTO Cabs targets a diverse market of daily commuters, students, professionals, women, and senior citizens. Currently operating in Delhi NCR, the company plans to expand across other major cities in India.
Media Coverage
OTO Cabs has garnered attention in digital media for its innovative approach and commitment to safety: