.svg){kind=small}
Utkarsh Bhandarkar
Utkarsh Bhandarkar (born 14 November 1988) is an Indian digital marketing expert, filmmaker, and media strategist. He is the founder of Desire Draft, a full-stack creative and marketing agency headquartered in Pune, India. Recognized for integrating technological insight with compelling narrative frameworks, Bhandarkar has emerged as a prominent figure in India's evolving digital storytelling ecosystem.
| Utkarsh Bhandarkar | |
| |
| Born | 14 November 1988, Delhi, India |
| Nationality | Indian |
| Occupation | Digital Marketing Specialist, Filmmaker, Media Strategist |
| Years active | 2011–present |
| Education |
|
| Title | Founder & Creative Director, Desire Draft |
| Key Projects |
|
| Companies Directed |
|
| Collaborations |
|
| Recognition |
|
| Philanthropy | Supports NGOs in education, rural tech empowerment, and mental wellness through Tejgyan Foundation and other initiatives |
| Residence | Pune, India |
Early Life and Education
Utkarsh Bhandarkar was born in Delhi, India. From a young age, he demonstrated a dual interest in technology and storytelling. He pursued a Diploma in Computer Engineering from Pune University, followed by a Bachelor's in Computer Applications (BCA) from Suryadatta College. He later completed advanced media studies at Tilak Maharashtra Vidyapeeth, specializing in visual communication and media production. This interdisciplinary education laid the foundation for his later work, merging creative storytelling with technical expertise.
Professional Journey
Bhandarkar began his career in 2011 at the onset of India's digital marketing surge. Early roles saw him mastering tools across SEO, content strategy, brand identity, and lead funnel design. By 2018, he relocated to Mumbai to explore media production and independent campaign creation. His dynamic skill set has since grown to include:
- Ad films and branded storytelling
- Corporate identity design and strategy
- App and website development
- Lead generation and CRM automation
- Multi-platform digital campaigns
Known for his client-centric approach, Bhandarkar bridges communication gaps between brand vision and audience behavior. His campaigns often incorporate psychological insight, user data, and creative finesse.
Desire Draft – Creative Vision
Founded by Bhandarkar, Desire Draft is a boutique creative and digital marketing agency offering end-to-end production and promotion services. It specializes in:
- Ad Films & Documentaries
- Corporate Films & Explainers
- Scriptwriting & Storyboarding
- Digital Marketing & Lead Funnels
- Influencer Campaigns & UGC Strategy
- Web and Mobile App Development
What distinguishes Desire Draft is its integration of visual creativity with data-driven outcomes. Every campaign is curated for both aesthetic appeal and measurable ROI, with Bhandarkar personally supervising creative direction to maintain brand consistency.
Notable Collaborations
Bhandarkar has collaborated with numerous Indian and international brands, media houses, and personalities. His client and collaborator list includes:
- Zee Media
- Aaj Tak / India Today
- Red FM / Radio City
- Concentrix / Genpact
- Ziff Davis
- ScoopWhoop
- Tata Consultancy Club
- Samsung (project-based collaboration)
- Actor Anupam Kher (for awareness campaigns)
- Journalist Sweta Singh (social campaigns)
These projects range from commercial storytelling to social impact narratives, often blending public education with innovative visuals.
Philanthropy and Social Causes
Utkarsh Bhandarkar actively supports several NGOs and grassroots initiatives in India. He contributes regularly to the Tejgyan Foundation and is involved in programs focused on:
- Mental health awareness
- Education access for underprivileged children
- Rural development and technology literacy
He believes in "impact through action" and encourages media professionals to use their skills for public good.
Personal Life
As of 2025, Utkarsh resides in Pune, Maharashtra. He maintains a low public profile and prefers to let his work speak for itself. Though unmarried, he has stated openness to partnerships, especially with creatively aligned individuals in the media and communications industries. He is known for his team-first approach and quiet leadership style.
Legacy and Influence
With over a decade in the creative and digital marketing domain, Utkarsh Bhandarkar is widely acknowledged for redefining integrated brand storytelling in India. His cross-functional abilities—from writing scripts and directing films to executing paid media campaigns and architecting CRMs—make him a rare multi-domain professional.
His work continues to influence startups, media agencies, and digital brands seeking clarity, authenticity, and innovation in their communications. Bhandarkar remains a thought leader in India's digital marketing and production circles.