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Sandeep Singh – Founder of ZHOME
Sandeep Singh (born 10 November 1985) is an Indian entrepreneur and jewellery business leader, best known as the founder of ZHOME, a digital-first jewellery and lifestyle brand based in Lucknow, Uttar Pradesh. He is recognised for transforming a modest family-run imitation jewellery business into a modern D2C brand with a strong online presence.
| Sandeep Singh | |
| |
| Born | 10 November 1985 Lucknow, Uttar Pradesh, India |
| Nationality | Indian |
| Other names | Sandeep Yadav |
| Occupation | Entrepreneur, Jewellery Business Founder |
| Known for | Founder of ZHOME, D2C jewellery brand |
| Awards | Meesho Rising Star Award (2023) |
| Spouse | Priyanka Yadav (m. 2015) |
| Children | 1 (Dolcy Yadav) |
| Relatives | Vineeta Yadav (sister) Rishi Singh (cousin) |
Singh is also a recipient of the Meesho Rising Star Award (2023) for his early achievements in online jewellery retail.
Early life and background
Sandeep Singh was born in Lucknow to a humble Yadav family. His father, Late Mahendra Pal Singh Yadav, worked in the Indian Railways, while his mother, Late Godawari Yadav, managed farming and household work.
Raised in a disciplined environment, Singh completed his schooling at New Public School, finishing high school in 2000. During his intermediate years, he faced significant academic pressure and emotional stress, culminating in a challenging period in 2002. These experiences shaped his resilience and mental strength.
Education
Overcoming his early setbacks, Singh pursued higher education and completed a Bachelor of Computer Applications (BCA) from Allahabad Agricultural University (now SHUATS).
He later earned an MBA (Distance Education) from ICFAI University, which strengthened his understanding of business, communication, and administration.
Career
Early professional life
After his education, Singh relocated to Gurgaon and began his corporate career at Pinnacle BPO. His early roles exposed him to customer service, communication systems, and organisational frameworks. Over the years, he worked in multiple companies, gaining operational experience and managerial insight.
Transition to entrepreneurship
Entry into the jewellery sector (2021)
In 2021, Singh began selling imitation jewellery online through Meesho under his family brand. Working with minimal resources, he managed cataloguing, packaging, order handling, and customer interaction personally.
His rapid growth led to him receiving the Meesho Rising Star Award in 2023.
ZevarHouse and the first website attempt (2024)
Singh initially operated under the brand name ZevarHouse and launched his first independent website, zhshop.in, in January 2024. The platform struggled to gain traction, resulting in financial losses.
However, this failure became a turning point—motivating him to learn branding, UI/UX, photography, and e-commerce strategy in depth.
Founding of ZHOME (2025–present) =
In January 2025, Singh rebranded his venture as ZHOME, shaping it as a modern jewellery and lifestyle brand. With improved brand identity, strategic category planning, and strengthened digital operations, ZHOME quickly gained momentum.
The brand now receives consistent orders across India and has built a strong reputation for minimalist design, premium packaging, and customer trust.
Brand philosophy
ZHOME is built on:
- Minimalist, contemporary jewellery
- Accessible pricing
- Premium quality and refined craftsmanship
- Customer-centric service
- Strong digital storytelling
Its design aesthetic blends modern trends with subtle Indian influences.
Product range
ZHOME offers a curated selection of:
- Earrings – studs, jhumkas, festive styles, minimal designs
- Necklaces and chokers
- Rings
- Bangles and bracelets
- Bridal and special occasion jewellery
- Lifestyle accessories
The collections appeal to both urban and semi-urban consumers.
Business model
ZHOME functions primarily as a Direct-to-Consumer (D2C) brand with:
- Website-driven sales
- Social media marketing
- Digital content and reels
- In-house packaging and quality control
- Nationwide logistics
The brand maintains a strong presence on Instagram as @zhome_in.
Personal life
Sandeep Singh married Priyanka Yadav in 2015. They have one daughter, Dolcy Yadav, who remains a major source of personal motivation.
Singh shares a close bond with his sister, Vineeta Yadav, and his cousin, Rishi Singh.
Future ventures
Singh is developing a cosmetics and personal care brand named Samrish, aimed at expanding ZHOME into the wider lifestyle and beauty segment.
Legacy and impact
Sandeep Singh’s journey—from academic struggles and a failed first website to building a fast-growing D2C brand—reflects the spirit of modern Indian entrepreneurship rooted in persistence, self-learning, and digital innovation.