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Sunny Verma
Sunny Verma (born 28 August 1988), also known as Dr. Sunny Verma, is an Indian businessman and entrepreneur. He is the Managing Director of Izusa Diamond Jewellery Private Limited, an Indian diamond jewellery brand focused on making certified diamond jewellery accessible to middle-income consumers across India.
| Sunny Verma | |
| |
| Born | 28 August 1988, Azamgarh, Uttar Pradesh, India |
| Nationality | Indian |
| Occupation | Businessman, Entrepreneur |
| Years active | 2010–present |
| Education |
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| Known for | Managing Director of Izusa Diamond Jewellery Private Limited |
| Spouse | Sonam Verma |
| Children | Shaurya Verma, Shanvi Verma |
| Residence | Delhi, India |
| Website | [[1](https://izusa.co.in) izusa.co.in] |
Early life and education
Sunny Verma was born and raised in Azamgarh, Uttar Pradesh. Growing up in a small-town environment, he developed an early interest in business and entrepreneurship, influenced by discipline, perseverance, and long-term planning.
He completed his schooling at Shibli National Inter College, Azamgarh. Sunny later pursued a Master of Business Administration (MBA) in Marketing from the D. Mendeleev University of Chemical Technology of Russia. During his time abroad, he gained international exposure and became proficient in Hindi, English, and Russian.
Career
After completing his education in Russia, Sunny Verma returned to India to modernise and expand his family’s traditional jewellery business. He founded Izusa Diamond Jewellery Private Limited with the objective of addressing affordability and accessibility gaps in the Indian diamond jewellery market.
Izusa operates with the brand philosophy: “Humara Sapna Hai, Har Koi Pehan Sake Heera Apna”. Under Sunny Verma’s leadership, the company established an extensive dealer and distributor network across India.
In addition to jewellery, Sunny Verma announced the launch of a premium fragrance line titled Izusa Diamond OUD, positioned as a luxury extension of the Izusa brand.
Izusa Diamond Jewellery
Izusa Diamond Jewellery was launched in 2018 and focuses on affordable diamond ownership, contemporary design, and wide geographic accessibility.
Brand growth and expansion
Founded in Azamgarh, Izusa expanded its operations to cities including Lucknow and Noida, and later entered international markets such as Dubai. The brand reports over 500 active outlets and partners across India, with international presence in Sri Lanka, Russia, and Nepal.
Products and certification
Izusa’s product portfolio includes solitaires, pendants, and contemporary diamond jewellery. The company states that its jewellery is IGI-certified and BIS hallmarked, with entry-level products starting at ₹4,999.
Collections and events
The brand regularly launches new collections, including the Shaurya Collection, which was unveiled at an event attended by Bollywood actor Sonu Sood.
Customer policies
Izusa offers customer-focused policies, including:
- 7-day free exchange
- Exchange value up to 95%
- Cash buyback up to 90%
- Free resizing and small stone replacement
- In-store customisation services
Franchise and business models
Izusa operates multiple franchise and business entry models, including:
- Start to Success – ₹1,00,000
- Izusa Point – ₹2,11,000
- Business Entry – ₹3,21,000
Awards and recognition
Sunny Verma has received multiple awards for his contributions to the jewellery and business sectors, with recognition from media platforms such as Zee News and News Nation.
He received the Most Promising Diamond Jewellery Award at a ceremony held at Bharat Mandapam, New Delhi, presented by Union Minister Nitin Gadkari. He has also been awarded an honorary doctorate and the Real Hero Award.
Social initiatives
Sunny Verma established the Izusa Foundation, which undertakes social initiatives related to youth empowerment, community development, and COVID-19 relief efforts.
Personal life
Sunny Verma is the son of Prakash Seth and Kiran Verma. He married Sonam Verma on 4 July 2014 in Mau, Uttar Pradesh. He resides in Delhi while his extended family continues to live in Azamgarh.
External links
- Official website
- Sunny Verma on Instagram
- Sunny Verma on LinkedIn