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Go SIP
Go SIP is an Indian digital investment platform specializing in systematic investment plans (SIPs). Launched in 2025 by entrepreneur Ajay Jain, it operates as a subsidiary of Swaraj Finpro Private Limited. The company leverages technology to simplify mutual fund investments, targeting India's growing middle class and first-time investors, particularly in Tier 2 and Tier 3 cities.
| Go SIP | |
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| Founded | 1 January 2025, Jabalpur, India |
| Founder | Ajay Jain |
| Industry | Financial services, Fintech |
| Products |
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| Key People |
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| Parent Company | Swaraj Finpro Private Limited |
| Area Served | India |
| Target Market |
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| Milestones |
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| Headquarters | Jabalpur, Madhya Pradesh, India |
| Website | GoSIP.in |
Overview
Go SIP was developed as a fintech extension of Swaraj Finpro, a traditional investment advisory firm established in 2004. It aims to modernize the mutual fund investment experience by offering a 100% digital onboarding process, goal-based investment strategies, and risk profiling tools. The platform has reportedly grown to serve over 5,000 individual investors and operates across 350+ pin codes in India.
History
The parent company, Swaraj Finpro, was founded in 2004 by Ajay Jain in Jabalpur, Madhya Pradesh. In 2025, building on two decades of financial advisory experience, Jain launched Go SIP to bridge the gap between traditional investment services and digital-first solutions. The Go SIP initiative started with modest SIP investments as low as ₹500 and gradually expanded its AUM (assets under management) to over ₹200 crore.
Mission and Vision
- Mission: To grow with India’s SIP revolution and empower every Indian household to achieve financial freedom, one monthly investment at a time.
- Vision: To become the go-to SIP platform for every Indian who wishes to start investing and build wealth with simplicity, safety, and expert support.
Products and Services
Go SIP offers a range of financial tools and services, including:
- Mutual Fund Systematic Investment Plans (SIPs)
- Goal-Based Investment Planning
- Daily Investment Reports
- Risk Profiling
- 100% Digital Onboarding System
Leadership
- Ajay Jain – Founder and Director
- Akshay Jain – Co-Director and Innovation Lead
Market and Clients
The platform is designed for:
- Middle-class Indian households
- First-time investors
- Young professionals
- Investors from smaller towns and semi-urban regions
It collaborates with AMFI-registered mutual fund houses and financial partners to distribute its products.
Achievements
- Over ₹200 crore in assets under management (AUM)
- Serves more than 5,000 investors
- Active in 350+ Indian pin codes
- Seamless transition from offline to fully digital operations
Registration and Compliance
Go SIP operates under Swaraj Finpro Private Limited, which is registered with the Association of Mutual Funds in India (AMFI).