Basharat Abbas
Basharat Abbas (born 25 December 1985) is an Indian entrepreneur, branding consultant, and public speaker. He is the founder and chief executive officer (CEO) of Enthusionz, a marketing and communications agency based in Bangalore, India. Over the course of his career, he has worked with more than 350 brands worldwide, crafting strategies and narratives to help them navigate the challenges of a rapidly evolving digital marketplace. He is also recognised for his pivotal role in Pinkathon, India’s largest women’s wellness initiative created by actor and fitness advocate Milind Soman, where he has led brand and communication efforts since its launch.
| Basharat Abbas | |
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| Born | 25 December 1985, Anantnag, Jammu and Kashmir, India |
| Nationality | Indian |
| Occupation | Entrepreneur |
| Years active | 2011–present |
| Education |
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| Known for | Founder & CEO of Enthusionz |
| Awards |
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| Residence | Bangalore, India |
| Website | Enthusionz.com |
In 2018, he was honoured with the Lifetime Achievement Award by IFA, and in 2024, he was named among India’s “40 Under 40” most promising entrepreneurs.
Early life and education
Basharat was born in Anantnag, Jammu and Kashmir, into a family devoted to education—both of his parents being teachers. He is the youngest of three siblings; his elder sisters went on to careers in medicine and scientific research.
From an early age, he displayed a flair for innovation. One of his projects—a device that generated electricity from weeds—earned him a place in the National Register of Grassroot Innovations under the National Innovation Foundation, giving him the opportunity to meet former President and scientist Dr. A. P. J. Abdul Kalam.
He completed his schooling at IMI in Anantnag, earned a B.Sc. in Biotechnology from Bangalore University through Brindavan College, and later obtained a Post Graduate Diploma in Management (PGDM) from the Kirloskar Institute of Management. While at Kirloskar, he founded the institute’s first Brand Club, earning the nickname “Brand Man” among his peers.
Career
In 2011, Basharat launched Enthusionz as a fully bootstrapped marketing and brand communications agency with a vision to create lasting value through a brand-first approach. His philosophy centres on building authentic, sustainable brands through strategy, creativity, and ethical business practices.
Under his leadership, Enthusionz has supported more than 350 clients across sectors such as healthcare, education, fintech, consumer goods, real estate, and social impact. The company’s hybrid model blends traditional marketing insights with contemporary digital tools. Clients have included Idea, Herbalife, LenDenClub, Columbia Asia, Kirloskar, Quest Global, Pinkathon, and Peps. The agency is noted for maintaining an average client relationship of 4–5 years, a rarity in the digital services sector.
Basharat’s most enduring association has been with Pinkathon, where he has overseen brand positioning and digital engagement strategies since the initiative’s inception—helping it grow into a nationwide movement promoting women’s fitness and empowerment.
He has consistently avoided working with industries such as alcohol and tobacco, staying true to his principles. Additionally, he has been an early adopter of artificial intelligence in marketing processes, while emphasising the irreplaceable role of human insight and creativity.
Speaking and Thought Leadership
A regular presence at branding and entrepreneurship events, Basharat delivers talks at industry conferences, academic institutions, and leadership forums. In one convocation address, he introduced his personal leadership model: The 3 P’s of Life – Purpose, Passion, and Persistence.
Personal life
Basharat Abass lives in Bangalore, India. Outside work, he is an outdoor enthusiast, trekker, and a supporter of youth-led innovation and entrepreneurship.
External links
- Official website
- Basharat Abbas on Instagram
- Basharat Abbas on Facebook
- Basharat Abbas on LinkedIn
- Basharat Abbas on Twitter