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Mera Sunaar
| Mera Sunaar | |
| |
| Type | Digital gold investment platform |
| Industry | Financial technology, Digital gold |
| Founded | 2024 |
| Headquarters | India |
| Area served | India |
| Services | Digital gold purchase, savings, gifting, donation, withdrawal |
| Gold partner | Augmont (24k, 99.9% purity) |
| Website | merasunaar.com |
Mera Sunaar is an Indian digital gold micro-investment platform that enables users to buy, save, gift, donate, and withdraw 24-karat digital gold through a mobile application. The platform is designed to make gold investment accessible to everyday users by supporting low minimum investment amounts, flexible saving options, real-time gold pricing, and secure UPI-based transactions.
Mera Sunaar integrates traditional gold-saving habits with modern digital tools, offering automated and goal-based investment options to support long-term financial planning.
Background
Gold has traditionally been a preferred form of savings in India, but physical storage, liquidity constraints, and higher entry costs have often limited accessibility. Mera Sunaar was developed to address these challenges by digitizing gold ownership and enabling micro-investments through a mobile-first platform.
The platform aligns with the broader growth of financial technology in India, focusing on financial inclusion and structured savings for retail users.
Platform overview
Mera Sunaar allows users to purchase digital gold starting from ₹10. Investments can be made through one-time purchases or recurring savings on a daily, weekly, or monthly basis. The platform displays real-time gold prices per gram and allows users to track accumulated gold holdings within the app.
Users may sell or redeem their digital gold at any time, with proceeds transferred directly to linked bank accounts.
Key features
Goal-based savings
The platform provides predefined financial goals to help users plan structured savings. These include:
- Daily savings
- Higher education
- Child education
- Home ownership
- Wedding planning
- Retirement
Investment tenures can range from one to twenty-five years.
One-time gold purchase
Users can purchase digital gold through a single transaction without enrolling in recurring or automated savings plans. The gold can be held long-term or redeemed at the user’s discretion.
Daily micro-savings
Marketed as “Chhota Invest, Bada Fayda,” this feature promotes consistent micro-saving habits by allowing small daily contributions toward digital gold accumulation.
Gold gifting
Mera Sunaar supports digital gold gifting, allowing users to gift gold electronically to others through the platform.
Gold donation
The application includes a donation feature enabling users to donate digital gold toward charitable or social initiatives.
Referral system
The platform offers referral-based rewards, allowing users to earn digital gold when referred users join and complete their first investment.
Security and partnerships
Mera Sunaar collaborates with established service providers to ensure secure transactions, gold storage, and regulatory compliance.
- Gold partner: Augmont (24-karat, 99.9% purity)
- Insurance partner: ICICI Lombard
- KYC partner: Surepass
- Payment partner: Cashfree Payments
The platform highlights zero joining fees, secure transactions, and flexible withdrawal options.
Leadership
According to information displayed within the application:
- Director: Brijesh Sharma
- Chief Executive Officer: Brijesh Sharma
- Chief Financial Officer: Brijesh Sharma
Mobile application
The Mera Sunaar mobile application is available on:
- Google Play Store
- Apple App Store
The application is designed to provide a simplified digital gold investment experience accessible to users across India.