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Chai Garam Cafe
Chai Garam Café is an Indian tea café chain, founded in 2008, known for its innovative approach to tea culture in India. With over 300 outlets across 80+ cities domestically and internationally, Chai Garam Café is a pioneer in the organized tea café market. The brand offers a wide array of tea blends, beverages, and snacks, making it a popular choice for tea lovers.[1]
| Chai Garam Café | |
| Chai Garam Café | |
| Type | Public |
| Industry | Food & Beverage, Tea Café Chain |
| Founded | 2008 |
| Founder | Bhrigu Dutt |
| Headquarters | New Delhi, India |
| Area served | India & International |
| Key people |
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| Products |
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| Number of employees | 50-100 (2024) |
| Website | www.chaigaramcafe.com |
History
Founded by Bhrigu Dutt in 2008, Chai Garam Café played a significant role in the rise of tea cafés in India, popularizing the concept in a market that had been largely dominated by coffee chains. The brand has expanded rapidly, now boasting over 300 outlets spread across various formats, including indoor and outdoor kiosks, mobile carts, and full-fledged retail outlets.[2]
Tea Blends
One of Chai Garam Café’s unique selling points is its vast selection of tea blends. The café offers over 30 varieties of tea, each meticulously formulated with the finest tea leaves and proprietary blends of spices. These blends reflect the brand’s commitment to delivering authentic flavors with innovative twists.[3][4]
Services
Chai Garam Café is not only a place for tea lovers but also a platform for entrepreneurship. The brand offers a franchise model that supports entrepreneurs in establishing and running their own Chai Garam outlets. Some of the services provided to franchisees include:
- Real Estate Selection
- Design Fabrication & Set-up
- Logistics & Supply Chain
- Interiors Artwork
- Collateral Designs & Marketing
- HR Selection & Training
- Franchisee Training & Support
- IT Systems Digital Integration
- Inventory Management
- Onsite Sales Support
With a modular and standardized design for its outlets, Chai Garam Café ensures high quality, value, and cost-efficiency without compromising on aesthetics.
Outlet Formats
Chai Garam Café outlets are designed to fit a wide range of settings, including malls, airports, metro stations, hospitals, universities, and offices. The brand offers several outlet formats:
- Indoor Kiosk
- Outdoor Kiosk
- Retail Outlet
- Mobile Carts
- Shop in Shop
- Micro ATM Kiosks
Certifications
Chai Garam Café is a registered MSME (Micro, Small & Medium Enterprise) in India, further adding credibility to its operations. The brand adheres to all food safety regulations, and its outlets are fully compliant with FSSAI standards.
Locations
As of today, Chai Garam Café has established its presence in over 80 cities, both within India and abroad, including:
- Abu Dhabi
- Mumbai
- Delhi
- Gurgaon
- Bangalore
- Kolkata
- Pune
- Hyderabad
- Jaipur
- Ahmedabad
- Lucknow
- Jammu
- Leh
- Indore
- Bhopal
- Patna
- And many more.
Founder
Bhrigu Dutt is the founder of Chai Garam Café. He holds a Bachelor's degree in Commerce from Shri Ram College of Commerce and an MBA from the Institute of Management Technology, Ghaziabad. Additionally, he earned a Bachelor’s of Law (LLB) from the University of Delhi's Campus Law Centre. Bhrigu Dutt has over 16 years of experience in business development and execution.
External Links
References
- ↑ https://www.indianretailer.com/restaurant/news/chai-garam-eyes-to-strengthen-its-india-footprint.n18943
- ↑ https://hindustanmetro.com/best-franchisor-award-goes-to-chai-garam-cafe-for-2-years-in-a-row/
- ↑ https://timesofindia.indiatimes.com/life-style/spotlight/this-chai-cafe-empowers-young-entrepreneurs/articleshow/104844547.cms
- ↑ https://bwhotelier.com/article/more-than-just-a-cup-of-tea-411268